The Art of PX · A 12-week program
A 12-week patient experience program led by Barbara Khozam, one of the nation’s top PX educators. Designed to help your team build the practical skills that create exceptional patient experiences.




Facilitated by
Barbara Khozam
CPXP, CSP, AS
2,100+ presentations · 95,000+ professionals educated · Delivered education in 12 countries · Top 1% of PX educators nationally


Higher CAHPS scores
Better habits directly move the questions that affect CMS reimbursement the following year.

Staff that stays
Teams that communicate better work better together — reducing burnout and turnover.

Patients that come back
Heard patients come back, refer others, and write the reviews that drive new volume.

Better patient health outcomes
Better experiences build trust, and trust helps patients engage, follow through, and participate in their care.
The five-part approach
Each element of The Art of PX is powerful on its own. Together, they create a totally new system for PX improvement.
A complete arc — from first impressions to burnout recovery.
Every week builds on the last. By the end, your team has a shared language, shared habits, and a toolkit they'll actually use.
Week 1
Touchpoints
Map the full patient journey — from parking lot to checkout
Week 2
Survey Matter
Why feedback is make-or-break — and what to do with it
Week 3
Huddle Up
The 8-minute daily habit that high-performing teams share
Week 4
First & Last Impressions
The moments patients remember most — make them count
Week 5
Difficult Patients
A formula for turning tough interactions into trust
Week 6
Telephone Etiquette
Every call is a first impression — make it a good one
Week 7
The LAESI Formula
Real scenarios, real scripts for the toughest patient moments
Week 8
Care Coordination
Fix the "now what?" moment — clarity, ownership, closure
Week 9
Managing Emotions
Stay composed when things get hard — for you and your patients
Week 10
Wait Time Messaging
The more you explain, the less they complain
Week 11
The Baton Pass
Seamless handoffs from front desk to checkout
Week 12
Burned Out to Fired Up
Reclaim the joy that brought your team to healthcare
Delivered through Protoqual
There's no manual follow-up, no chasing completions, no coordinating schedules. The program runs itself — so your managers can focus on the conversations, not the logistics.

What makes this different
Behavior change requires sustained human connection, not just good videos. In the Art of PX, Barbara isn’t just a face on a screen — she’s an active presence who accompanies your team on their journey.
HOW MOST PX TRAINING WORKS
A library of videos your team may or may not watch
No opportunity to ask questions or apply learning to real situations
Videos teach about isolated skills, without connecting to each other
Only completion is tracked — no way to know if your team was really engaged
How The Art of PX works
Video content accompanied by live sessions and optional team huddles
Questions answered by Barbara personally, via email or chat, at any time during the program
Weekly videos build on each other to reinforce what’s already been learned
Completion, engagement, and quiz tracking through the Protoqual LMS
Pricing
The first organizations to lock in access preferred launch pricing, discounts on future cohorts, and recognition in our program materials.
Total access to the full, 12-week program
1-time license fee
Priority onboarding
Pricing protection for future cohorts
Optional Founding Partner recognition

For solo & small practices
Up to 20 staff
For organizations with 3+ practices
20-100 staff across practices
For medical groups, IPA/health systems & health plans
100+ staff across practices and groups
Total access to the full, 12-week program
1-time license fee
Priority onboarding
Pricing protection for future cohorts
Optional Founding Partner recognition

Pricing
The first organizations to lock in access preferred launch pricing, discounts on future cohorts, and recognition in our program materials.
Total access to the full, 12-week program
1-time license fee
Priority onboarding
Pricing protection for future cohorts
Optional Founding Partner recognition

For solo & small practices
Up to 20 staff
For organizations with 3+ practices
20-100 staff across practices
For medical groups, IPA/health systems & health plans
100+ staff across practices and groups

Barbara Khozam
barbarakhozam.com
CPXP — Patient Experience Professional
AS — Accredited Speaker
CSP — Certified Speaking Professional
One of 3 women globally to hold CSP + AS
2,100+
Presentations
95K+
Trained
12
Countries
TOP 1%
Trainers Nationally
All about Barbara
Barbara Khozam stands as a premier authority in healthcare education, uniquely holding the CPXP (Certified Patient Experience Professional), CSP (Certified Speaking Professional), and the elite Toastmasters Accredited Speaker designation. She is one of only three women globally to hold both the CSP and AS simultaneously.
Having transformed patient interactions for giants like Kaiser and United Health Centers, Barbara delivers a practical, language-driven approach that replaces abstract theory with specific, actionable behaviors. The Art of PX is her proprietary curriculum, a comprehensive 12-week program where she personally leads every video and live session, ensuring teams receive direct mentorship from a world-class expert rather than a third-party facilitator.
Thank you, Barbara, for all you have done to improve the patient experience in so many clinics in our network. You have made a measurable difference in the care we provide our members, and the satisfaction of our providers and clinic staff.
Suzanne Bruun
Coordinator of Health Improvement Programs, San Francisco Health Plan
We not only laughed throughout the training, but also learned a great deal in the process. Her program is unique, engaging, and effective.
Peter G. Goll
CEO, Physicians Medical Group of San Jose
Suzanne Bruun
Coordinator of Health Improvement Programs, San Francisco Health Plan
We not only laughed throughout the training, but also learned a great deal in the process. Her program is unique, engaging, and effective.
Peter G. Goll
CEO, Physicians Medical Group of San Jose